About

I graduated from the School of the Art Institute of Chicago (BFA 1997) with a specialization in Photography and Filmmaking, though I had been taking courses in "computer aided graphic design" as it was called in the early 90's. Originally my plan was to become a movie editor or a studio photographer, but as fate would have it, I happened upon a boutique design firm and they gave me my first shot. There, I learned about motion graphics, visual effects, and the art of compositing. 

I moved to Los Angeles in 2000 where I've worked for network television, cable, post-production companies, and design firms. One day I found myself working for the cable network Hallmark Channel as a freelancer for a week, and it turned into an 25-year relationship.

I am currently VP, Brand Design at Hallmark Media, overseeing brand and marketing tactics for our linear networks and DTC and partner streaming platforms.

If you have any questions about any of the work you see on this site, please feel free to contact me at: firebetty@mac.com