K R I S T I M A R I N E A U
Creative executive leading audience-first brand systems, streaming experiences, and multi-platform storytelling.
EXECUTIVE SUMMARY
Creative and brand design leader with deep expertise across SVOD, Digital, Print, Motion, Key Art and Experiential design. Proven track record of launching next-generation platforms, scaling design systems, and leading high-performing multidisciplinary teams. Known for translating brand strategy into culturally resonant, commercially impactful creative across streaming, linear, and experiential environments.
PROFESSIONAL EXPERIENCE
Vice President, Brand Design 2022-Current
Hallmark Media
Manage and support a multidisciplinary team of creative directors and designers across streaming, digital, print, key art, motion, and experiential. Drive innovative, fan-first storytelling and brand expression across linear, streaming, and social platforms.
Key Recent Achievements
Hallmark+ Rebrand & Launch
Spearheaded the creative launch of Hallmark+, a next-generation streaming service integrating premium content with retail rewards. Partnered cross-functionally with Product, Marketing, Programming, and Retail to reimagine UI/UX, build a unified design system, and align brand expression across platform and marketing touchpoints for a comprehensive 360˚ launch campaign. This helped garner over 2 million additional subscription acquisitions within one year of launch.
Hallmark Christmas Cruise — Experiential Design
Lead immersive brand and experiential design for Hallmark’s inaugural Christmas Cruise in partnership with Norwegian Cruise Line and external agencies. Directed creative for decor, branded collateral, spatial planning, event concepts, and merchandise development—contributing to a record-breaking launch.
Adobe Firefly Creative Production Automation
Partnered with Adobe to harness their Firefly technology to streamline our linear listings and platform creative resize pipeline from fully manual to mostly automated.
Leadership & Scope
Oversee brand design and strategy across Motion, SVOD, Print, Key Art and Digital for linear, streaming, and FAST
Lead creative direction for all Hallmark+ SVOD assets, including 100+ on-platform collections, editorial copy lines, DTC marketing, and partner platform collateral
Manage key art teams delivering 100+ original campaign visuals annually for series and movies
Guide creative for unauthenticated user journeys, franchise branding, seasonal campaigns, logos, billboards, event creative, and large-scale brand moments
Direct print creative across events, retail packaging, OOH, mailers, premiums
Lead design initiatives for FAST/AVOD platforms, balancing in-house and agency deliverables
Oversee digital creative for sweepstakes, promotional hero assets, and social content
Senior Creative Director, Print & Digital 2019-2022
Hallmark Media
Partnered across marketing, publishing, streaming, and consumer products to expand Hallmark’s brand presence through integrated print and digital design.
Key Contributions
Managed and mentored a multidisciplinary team of print and digital designers
Directed creative development with copywriters for billboards, inserts, email campaigns, and advertising
Collaborated with Partnership Marketing on launches of multiple AVOD/FAST channels and seasonal marathon initiatives, both internally and with agency partners
Led print design for retail packaging, billboards, mailers, premiums, wine labels, and brand collateral
Directed creative for monthly themed Hallmark Movies Now stunts, SVOD assets, email marketing, paid social, and display advertising
Partnered with Marketing teams across Consumer, Ad Sales, and Strategic Partnerships
CORE STRENGTHS
Brand Strategy & Design Systems
SVOD / Streaming Platforms
Executive Creative Leadership
Key Art & Campaign Development
Cross-Functional Collaboration
Team Building & Mentorship
Agency & Partner Management