Hallmark+ Rebrand

Unauthenticated + Authenticated Experience (Web)

Developed a new, fully cohesive brand look and launch campaign, which included developing a custom font, talent photoshoot, graphics toolkit/design system, UI/UX and visual design overhaul for all form factors, on-air graphics package, partner platform tactics, paid and owned media assets for digital and social, as well as print ads, OOH, and in-store signage.